the london eye

digitally unaltered photo by rachel l-h, march 2010

Writing for G2 in an article from August 2007, Steve Rose described the Eye as follows,

The Eye... exists in a category of its own.... It essentially has to fulfil only one function, and what a brilliantly inessential function it is: to lift people up from the ground, take them round a giant loop in the sky, then put them back down where they started. That is all it needs to do, and thankfully, that is all it does.

wiki with panorama