equalization

"I think the bicycle has done more to emancipate women than anything else in the world," feminist pioneer Susan B. Anthony said in 1896. "It gives a woman a feeling of freedom and self-reliance. The moment she takes her seat she knows she can't get into harm unless she gets off her bicycle, and away she goes, the picture of free, untrammeled womanhood."

Same goes for blacks and other minorities.

Now everyone—women, minorities— need to catch on and get on their bikes again.
But this time not get a general "feeling of freedom", but freedom from cars/oil/megacorporations/modern day evils.